Life Time’s premier-level Diamond clubs host monthly events just for club members. These exclusive events were being promoted using posters that were too subtle and largely unnoticed, so we designed bold, bright, and arresting posters with short, quick, witty, easy-to-understand headlines, all meant to stand out and drive event participation. The total series consists of 30 designs and each design has a Facebook post, digital signage, a postcard, and an email.

The poster series won as a campaign and as individuals by GDUSA.